Jay-Z, who’s real name is Shawn Carter, is a popular recording artist that leads a double life as a fashion designer. Unlike others before him that were unsuccessful going from music artist to clothing designer, Jay-Z and his partner Damon Dash have hit a gold mine with the Rocawear clothing line. This brand offers clothing for men, women and children, as well as plus-sized attire that is nothing like the boxy clothes carried by most department stores. This line now also includes footwear, sleepwear and intimate apparel. The website tells visitors that this clothing line represents a global lifestyle without borders.
Rocawear clothes has made its mark on the hip-hop industry and is one of the leading brands of attire for street savvy consumers and celebrities alike. This company has been around for ten years and has already become a legacy. Customers love the unique styles and cutting edge designs, with attention to detail. The people that wear this clothing line don’t just have their pulse on fashion trends, they are the ones that create the trends.
New for 2011, Jay-Z’s clothing company is pairing up with Mattel to celebrate it’s 10th anniversary with special edition Barbie dolls. There are four females and one male doll, all decked out in hip-hop, street wise clothing and attire. As of March 2011, the release date for these dolls has not been announced.
Noteworthy celebrities that value Rocawear clothing and are often spotted with the big “R” while they are out and about, including Ciara, Eve, Solange Knowles, Trey Songz, Melanie Fiona and even Jay-Z himself. If you want to rock out and live on the cutting edge, creating groundbreaking fashion style that is ahead of the curve, then these are the clothes for you.